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Marketing Awareness -004

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Marketing Awareness -004
market
Q1. Information systems can assist manager by –
(1) Providing information
(2) Providing data on internal sources
(3) Directing
(4) All of the above
(5) None of these

Q2. e-Marketing is the same as
(1) virtual marketing
(2) digital marketing
(3) real time marketing
(4) All of these
(5) None of these
Q3. Value-added services means
(1) costlier products
(2) large number of products
(3) additional services
(4) at par services
(5) None of these
Q4. CRM (Customer Relationship Management) is
(1) A pre-sales activity
(2) A tool for lead generation
(3) An ongoing daily activity
(4) The task of a DSA
(5) All of the above
Q5. Target market for debit card is –
(1) All existing account holder
(2) All sales persons
(3) All NRI’s
(4) All HNI’s
(5) All of these
Q6. SME means –
(1) Small and medium enterprises
(2) Small scale marketing entities
(3) Small & medium establishments
(4) None of these
(5) Both (1) and (2)
Q7. Labeling is important for informational, legal & _________ reasons
(1) Marketing
(2) Branding
(3) Strategic
(4) Promotional
(5) None of these
Q8. Bancassurance can be sold to
(1) All banks
(2) All insurance companies
(3) Insurance Agents
(4) All existing and prospective bank customers
(5) All of the above
Q9. Cross-selling is not effective for which one of the following products?
(1) Debit Cards
(2) Savings Accounts
(3) Internet Banking
(4) Pension loans
(5) Personal loans
Q10. Personal selling tries to achieve three general goals finding prospects, convincing prospects to buy and –
(1) Monitoring new products being developed
(2) Being aware of competitors sales activities
(3) Avoiding repeat sales
(4) Keeping customer satisfied
(5) None of these
Q11. The course of a product’s sale and profit over its lifetime is called-
(1) The sales chart
(2) The dynamic growth curve.
(3) The adoption process
(4) The product life cycle.
(5) All of these
Q12. The level of commitment that consumers feel towards a given brand is called-
(1) Brand equity
(2) Brand Name
(3) Brand loyalty
(4) None of these
(5) All of these
Q13. Customer’s Relationship with the Bank is influenced by-
(1) Customer’s attitudes
(2) Attitude of bank staff
(3) Attitudes of salesperson
(4) Good service
(5) All of these
Q14. Leads can be provided by –
(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these
Q15. Buyer Resistance means –
(1) Buyers fighting with the salesman
(2) Reluctant salesman
(3) Indifferent Salesman
(4) Hesitant buyers
(5) None of these
Q16. Marketing has taken a prominent position during the last decade due to
1. Increased competition
2. Better literacy rate
3. Foreign compulsions
4. Government instructions
5. Reserve bank of India Policy Guidelines
Q17. Marketing is definitely required when
1. Demand exceeds supply
2. Supply exceeds demand
3. Supply equals demand
4. Staff is in excess
5. There is monopoly
Q18. The traditional marketing style involves
1. Door-to-door campaigns
2. Sending e-mails
3. Tele-marketing
4. SMS campaigns
5. Virtual marketing
Q19. Telemarketing campaigns are resorted to
1. Avoid face-to-face interactions
2. Avoid buyer resistance
3. Reach a larger clientele
4. Increase cold calls
5. Reduce profits
Q20. The most essential quality of a good salesperson is
1. Questioning skills
2. Good appearance
3. Production skills
4. Good communication skills
5. Curiosity
Q21. Digital marketing means
1. Seminars and conferences
2. Face to face selling
3. Banners
4. Cold calls
5. Sales presentations
Q22. Selling process includes
1. Publicity
2. Lead generation
3. Data collection
4. Product designing
5. Product re-designing
Q23. Web marketing involves
1. Selling websites
2. Door-to-door canvassing
3. E-mail chatting
4. Browsing the yellow pages
5. Web advertisements
Q24. Marketing strategies mean
1. Ideas for new employment
2. Techniques for mergers
3. Methods to improve marketing activities
4. More hits per ATM
5. Networking
Q25. The first step in marketing
1. Production work
2. Planning work
3. Receiving feedback
4. Telephone calls
5. Sending e-mails

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