MARKETING AWARENESS -003
MARKETING AWARENESS -003
1] Customization means
(1)Acquiring more customers
(2) Regulating customers
(3) Special products to suit each customer
(4) More products per customer
2] CRM(Customer Relationship Management) is
(1) A pre‐sales activity
(2) A tool for lead generation
(3) An ongoing daily activity
(4) The task of a DSA
(5) All of the above
3] Cross‐selling is not effective for which one of the following products?
(1) Debit Cards
(2) Savings Accounts
(3) Internet Banking
(4) Pension loans
(5) Personal loans
4] Which of the following is not involved in the Growth Strategies of a company?
(1) Horizontal integration
(2) Vertical Integration
(3) Diversification
(4) Intensification
(5) None of these
5] Cross‐selling is a basic function of
(1) All employers
(2) All employees
(3) All sales persons
(4) Planning Department
(5) All of the above
6] The sole aim of marketing is to
(1) Increase sales
(2) Increase the number of employees
(3) Increase profits
(4) Increase production
(5) All of these
7] SME means
(1) Selling and Marketing Establishment
(2) Selling and Managing Employee
(3) Sales and Marketing Employee
(4) Small and Medium Enterprises
(5) None of these
8] One of the following is not included in the 7P’s of Marketing. Find the same.
(1) Product
(2) Price
(3) Production
(4) Promotion
(5) None of these
9] The target group of the SME loans is
(1) All businessmen
(2) All professionals
(3) All SSIs
(4) All of the above
(5) None of these
10] Customization is useful for
(1) Designing customer specific product
(2) Call centres
(3) Publicity
(4) Motivating the staff
(5) Cold calls
11] The key challenge to market‐driven strategy is
(1) Selling maximum products
(2) Employing maximum DSAs
(3) Delivering superior value to customers
(4) Being rigid to changes
(5) Adopting shot‐term vision
12] Marketing channels means
(1) Delivery objects
(2) Sales target
(3) Delivery outlets
(4) Delivery boys
(5) Sales teams
13] Innovation in marketing is same as
(1) Motivation
(2) Perspiration
(3) Aspiration
(4) Creativity
(5) Team work
14] Personal loans can be canvassed among
(1) Salaried person
(2) Pensioners
(3) Foreign nationals
(4) NRI Customers
(5) Non‐customers
15] Leads can be provided by –
(1) friends relatives
(2) Websites
(3) Directories
(4) All of these
(5) None of these
16] Home loans can be best canvassed among
(1) Builders
(2) Flat owners
(3) Land developers
(4) Agriculturist
(5) Individual wanting to buy a flat or house
17] Online Marketing is the function of which of the following
(1) Purchase section
(2) Production Department
(3) IT Department
(4) Design Section
(5) A collective function of all staff
18] Effective selling skills depends on
(1) Size of the sales team
(2) Age of the sales team
(3) Peer strength
(4) Knowledge level of the sales team
(5) Educational level of the sales team
19] Social marketing is
(1) Share market prices
(2) Marketing by the entire society
(3) Internet marketing
(4) Marketing for the social cause
(5)Society bye‐laws
20] Service marketing is the same as
(1) Internet marketing
(2) Telemarketing
(3) Internal marketing
(4) Relationship marketing
(5) Transaction marketing
21] The act of obtaining a desired object from someone by offering some in return is called as a-
(1) Transaction
(2) Exchange
(3) Relationship
(4) Value
(5) None of the
22]. Product development is
(1) Useful for bank marketing
(2) Not useful for bank marketing
(3) They have no role to play in bank marketing
(4) All of the above
(5) None of these
23]. Marketing is successful when
(1) Demand exceeds supply
(2) Supply exceeds demand
(3) Exports are heavy and costly
(4) Salesmen are effectively trained
(5) All the above situations
24]. In marketing, market penetration means
(1) Entering likely purchasers houses
(2) Entering stores and shops
(3) Covering a wide area of the market
(4) All of the above
(5) None of these
25]. Innovation helps in
(1) Designing new products
(2) Improving marketing functions
(3) Increasing sales
(4) New methods for increasing prospects
(5) All of the above
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