SBI (Marketing awareness) 28-april-2013 (Based On Memory)

SBI (Marketing awareness)
28-april-2013 (Based On Memory)

Q.1. Innovation in marketing is same as —
(1) Abbreviation
(2) Communication
(3) Creativity
(4) Aspiration
(5) Research Work
Q.2. Effective Selling Skills depends on —
(1) Number of languages known to the DSA
(2) Data on marketing staff
(3) Information regarding IT market
(4) Knowledge of related markets
(5) Ability to talk fast
Q.3. A Direct Selling Agent (DSA) is required to be adept in-
(1) Surrogate marketing
(2) Training skills
(3) Communication skills
(4) Market Research
(5) OTC Marketing
Q.4. Leads can be best sourced from______
(1 ) Foreign customers
(2) Yellow pages
(3) Dictionary
(4) List of vendors
(5) Local supply chains
Q.5. Value added services means_____
(1) Low Cost products
(2) High cost products
(3) At par services
(4) Additional services for the same cost
(5) Giving discounts
Q.6. Post-sales activities include______
(1) Sales presentation
(2) Customer Feedback
(3) Customer identification
(4) Customer apathy
(5) Product design
Q.7. The target market for Debit Cards is_____
(1) All existing account-holders
(2) All agriculturists
(3) All DSAs
(4) All vendors
(5) All outsourced agents.
Q.8. The competitive position of a company can be improved by —
(1) increasing the selling price
(2) reducing the margin
(3) ignoring competitors
(4) increasing the cost price
(5) understanding and fulfilling customers’ needs
Q.9. A good Brand can be built up by way of —
(1) Customer grievances
(2) Break-down of IT support
(3) Old age
(4) Large number of products
(5) Consistent offering of good services
Q.10. The ‘USP’ of a product denotes —
(1) Usefulness of the product
(2) Drawbacks of a product
(3) Main functions
(4) Number of allied products available
(5) High selling features of a product

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